Full bottom block, final:
Why start this way instead of just buying pouches?
Switching a dog to raw isn't about the first meal, it's about the first fourteen days. Go too fast and you get an upset stomach and a discouraged owner. The Starter Pack removes the guesswork: the right amount of food for your dog's weight, a schedule that's already worked for the dogs we feed, and someone to ask when you have questions.
Why chicken first?
Chicken is the gentlest protein to transition on — mild, lean, and highly digestible, so a stomach that's only ever known kibble can adapt without drama. It's also the protein most dogs already tolerate well, which means if anything needs adjusting during the switch, we know it's the transition pace and not the meat. Once your dog is fully on raw, that's when variety earns its place — beef and other recipes rotate in from week three onward.
What's in the pack:
- Frozen 250g pouches of our complete Chicken & Veggies recipe — the pouch count matches your dog's weight tier, so you get exactly what two weeks needs
- The 14-day transition guide — day-by-day portions from first mix to fully switched
- A free feeding consultation before you start
What to expect by day 14: most owners notice the stool first (smaller, firmer), then the coat, then the energy.
Once the pack is done, you'll know your dog's daily portion to the gram. Continue with regular pouches or a subscription at 10% off.
