The 14-day transition
Slow and steady wins. Here's exactly how.
Switching food is a change to your pet's gut, not just their bowl. Done gradually over two weeks, most dogs move onto raw with no drama at all. Done overnight, you're likely to see an upset stomach that has nothing to do with the food being wrong. This is the schedule we recommend to every new customer.
The schedule
Three quarters of the old food, one quarter RAW, mixed in the same bowl. Keep meal times and portions the same as always.
Half and half. Most pets are visibly keener on meal times by now. If stool is firm, carry on.
Old food is now the minority. This is where owners usually start noticing smaller, firmer stools and less odour.
Fully switched. From here you're feeding to your pet's daily amount, split across their normal number of meals.
Sensitive stomach? Take 21 days instead
If your pet has a history of digestive trouble, is very young, very old, or simply a fussy eater, stretch each stage from 3 days to 5. There is no prize for finishing early. A slower transition works just as well and is easier on everyone.
What's normal, and what isn't
Expected and fine
- Softer stool for a few days as gut bacteria adjust.
- Noticeably smaller, firmer, less smelly stools once fully switched. This is the single most common thing owners report.
- More enthusiasm at meal times, sometimes dramatically so.
- Drinking less water. Raw food is around 70% moisture, so they need less from the bowl.
Call your vet
- Vomiting or diarrhoea that lasts more than 24 to 48 hours.
- Blood in stool, lethargy, or refusing food entirely.
- Any pet that is unwell for reasons that don't feel diet related.
Trust your instinct. If something feels wrong, pause the transition, go back to what your pet was eating, and speak to your vet. You can always start again.
Handling and storage
- Keep it frozen until the day before you need it. Freezing halts bacterial growth.
- Thaw in the fridge, never on the counter and never in the microwave. A 250g pouch thaws overnight.
- Use within 48 hours of thawing. Keep thawed pouches in the fridge, not at room temperature.
- Never refreeze a thawed pouch.
- Wash hands, bowls, and surfaces after serving, the same as you would after handling raw chicken for yourself.
- Feed what's eaten in 20 minutes and refrigerate any leftovers rather than leaving the bowl out.
Common questions during transition
Can I mix raw and kibble in the same bowl? During transition, yes. That is exactly what the schedule above does. Long term, most owners find feeding them as separate meals, or going fully raw, gives the best results.
My dog is refusing the new food. Start smaller. Drop to 10% raw for a few days and build from there. Serving slightly cool rather than fridge cold helps, and so does feeding at a set time rather than leaving food out.
How much should I be feeding in total? Around 2 to 3% of body weight per day for adult dogs, roughly double that for puppies. Use the calculator on any product page for your pet's exact amount.
Do I need supplements? No. Our recipes are formulated to be complete and balanced on their own.
Ready to start?
The Starter Pack is sized to cover a full 14-day transition, with the schedule printed on the box.
Get the Starter PackThe 14-day transition
Slow and steady wins. Here's exactly how.
Switching food is a change to your pet's gut, not just their bowl. Done gradually over two weeks, most dogs move onto raw with no drama at all. Done overnight, you're likely to see an upset stomach that has nothing to do with the food being wrong. This is the schedule we recommend to every new customer.
The schedule
Three quarters of the old food, one quarter RAW, mixed in the same bowl. Keep meal times and portions the same as always.
Half and half. Most pets are visibly keener on meal times by now. If stool is firm, carry on.
Old food is now the minority. This is where owners usually start noticing smaller, firmer stools and less odour.
Fully switched. From here you're feeding to your pet's daily amount, split across their normal number of meals.
Sensitive stomach? Take 21 days instead
If your pet has a history of digestive trouble, is very young, very old, or simply a fussy eater, stretch each stage from 3 days to 5. There is no prize for finishing early. A slower transition works just as well and is easier on everyone.
What's normal, and what isn't
Expected and fine
- Softer stool for a few days as gut bacteria adjust.
- Noticeably smaller, firmer, less smelly stools once fully switched. This is the single most common thing owners report.
- More enthusiasm at meal times, sometimes dramatically so.
- Drinking less water. Raw food is around 70% moisture, so they need less from the bowl.
Call your vet
- Vomiting or diarrhoea that lasts more than 24 to 48 hours.
- Blood in stool, lethargy, or refusing food entirely.
- Any pet that is unwell for reasons that don't feel diet related.
Trust your instinct. If something feels wrong, pause the transition, go back to what your pet was eating, and speak to your vet. You can always start again.
Handling and storage
- Keep it frozen until the day before you need it. Freezing halts bacterial growth.
- Thaw in the fridge, never on the counter and never in the microwave. A 250g pouch thaws overnight.
- Use within 48 hours of thawing. Keep thawed pouches in the fridge, not at room temperature.
- Never refreeze a thawed pouch.
- Wash hands, bowls, and surfaces after serving, the same as you would after handling raw chicken for yourself.
- Feed what's eaten in 20 minutes and refrigerate any leftovers rather than leaving the bowl out.
Common questions during transition
Can I mix raw and kibble in the same bowl? During transition, yes. That is exactly what the schedule above does. Long term, most owners find feeding them as separate meals, or going fully raw, gives the best results.
My dog is refusing the new food. Start smaller. Drop to 10% raw for a few days and build from there. Serving slightly cool rather than fridge cold helps, and so does feeding at a set time rather than leaving food out.
How much should I be feeding in total? Around 2 to 3% of body weight per day for adult dogs, roughly double that for puppies. Use the calculator on any product page for your pet's exact amount.
Do I need supplements? No. Our recipes are formulated to be complete and balanced on their own.
Ready to start?
The Starter Pack is sized to cover a full 14-day transition, with the schedule printed on the box.
Get the Starter Pack